The
New Google and Yahoo by
Tanya Martin
Over
the last six months Google has made many changes in the
way they rank sites. The changes were noticed during updates
called Florida, Austin and Brandy. What does all this
mean to you? It means you need to pay better attention
to how you design, link and build content for your sites.
Some
of the articles on this site will help with designing,
link building
and setting up content for your sites. Another good article
to read is the one about anchor
text, if you are unsure about anchor text. For this
article we will be simply going over some known changes
that have happened or will be happening in the near future.
Google
still seems to spider sites daily, weekly or monthly depending
on how often you update and the PageRank of your domain.
Updates are still happening usually once a month. So what
has changed? Google has a new algorithm, really they have
serveral. Lately it seems they are testing many different
changes to the algorithm.
-
Frames, PDF, Doc, dynamic pages, ASP, JSP, PHP and CFM
can all be crawled and indexed. Although I recommend
you keep any variables to 2 or less.
- Meta-tags
are still supported. This is important, if you have pages
that are just flash, the only text that will be picked
up is the Meta-tags. Also, Google still does sometimes
grab part of your description tag and use it in the site
listing. Since you have that chance, wouldn't it be a
good place to put a description that makes sense and can
pull in the traffic?
- You
can submit to Google here: http://www.google.com/addurl.html
But I find a more effective way to get your site spidered
quickly is by linking to it from another domain that has
a decent PageRank.
- Google
provides results for other search engines like Netscape,
AOL, IWon, Alexa, Earthlink, Sprink, Go.com and Ask Jeeves.
Some
of the things Google's new algorithm
is trying to do is spider Flash and JavaScripts, but you
should still try to optimize any pages that use Flash or
JavaScripts better.
The
most recent news is Google will no longer abritrate trademark
complaints, this is with their "sponsor" listings.
You can read more about Google's
Trademark Complaint Procedures.
Yahoo!
The New Yahoo
You
can now submit your site for Free! Yahoo
Free Submit is the place to submit your site so they
can crawl and index it.
Yahoo
also now offers a way to get your site listed faster with
Site
Match and Site Xchange Match.
Some
things I have noticed with Yahoo:
- If
you look at your site cache on Yahoo you will see it is
probably a few months old. One of mine shows a page that
was build January 23rd. I update these sites daily to
weekly. And I keep a version # on these pages so I can
see when I built or updated it.
- Yahoo's
listings have changed in the past week. I have seen one
of my sites go up.
- Yahoo
seems to depend on Meta-tags much more then Google does.
So this is a good reason to keep putting those tags on
your pages!
These
are just some of the changes that have been happening. I
will be doing some articles on the do's and don'ts for Google
and Yahoo. So keep watch for more articles on how to create
better sites and get better listings with both Yahoo and
Google!
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