What
is Anchor Text? by
Tanya Martin
Do
you know what anchor text is? To put it simply, it is the
text that is visible on the page with a hyperlink. Why should
you care about anchor text? Anchor text is an important
element in optimizing your web sites and link building.
Here is an example of anchor text:
For
economical
search engine optimization get a free evaluation from
Over The Mark.
In
the example "economical
search engine optimization" is hyperlinked to the
page http://www.overthemark.com/freeevaluation.html.
These words are call anchor text.
Why
should you care about anchor text? This text is what helps
create relevance to the page it is linked to. So in easy
to understand terms, if you have a page about Search
Engine Optimization and link to that page with the anchor
text "Search
Engine Optimization" then you are providing enhanced
relevancy to that page. Why should I care if the anchor
text is relevant? If a search engine finds several links
to your page about Search
Engine Optimization and the content on the page is about
Search Engine Optimization. Then the search engine is going
to rank it higher for that term or phrase.
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Over
The Mark was created for the sole purpose to increase revenues
for their clients. It is the focus of Over The Mark to market
our clients products or services online and off. Over The Mark
has over 6 years experience in online sales, search engine optimization
and online market. . We also have over 15 years of offline marketing.