Why
Search Engine Optimization? by Tanya
Martin
Why
should you consider search engine optimization?
There are many reasons. The top reason would be because
of the high return on investment (ROI).
There
have been many studies on how Internet users find websites.
Many of the studies show 80-90% of Internet users find websites
through search engines.
How
much are visitors worth? If we just look at paid search
engines, it could cost you from $.10 to over $12.00 per
click. (Don't believe me, check out the term "hosting"
through Overture, it is over $12 a click). With paid listings,
you will get very little traffic at the $.10. The average
well known term is going to cost $2.00 to $4.00 a click.
So
why search engine optimization? Easy, it will save
you money and make you more money. I'm not saying don't
do paid search engine listings, I would as long as I had
the right type of landing page. But you will make more on
the organic listings.
Let's
do some plain calculations. Suppose you paid for 1000 visitors
a day, through Overture or Google at the low rate of $.50
a click. That is $500 a day right? For a month the cost
of your traffic is $15000. With organic search engine marketing,
it will cost you less! Say you got the same amount of traffic
30,000 visitors a month using an SEO, it would cost you
around .10 cents a click.
How
can you afford not to do search engine optimization?
There are many types of advertising you can do: tv, mail,
email, and radio. But SEO is the most affordable type of
advertising anyone can do. With more Internet users buying
online, SEO is extremely effective as well.
Search
Engine Optimization is more affordable then any other type
of marketing. Which do you want to pay, $15,000 a month
or around $3,000 a month?
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Over
The Mark was created for the sole purpose to increase revenues
for their clients. It is the focus of Over The Mark to market
our clients products or services online and off. Over The Mark
has over 6 years experience in online sales, search engine optimization
and online market. . We also have over 15 years of offline marketing.