Analyze
Your Competition by
Tanya Martin
To
analyze your competition first start with doing a search
on Google and Yahoo! with the main keyword or phrase you
are targeting.
So
who is your competition? Every listing that is found when
searching that keyword or phrase. But lets focus on the
top 5 - 10.
Here
are some things to look at when looking at your competitors
pages.
-
HTML
Code (in I.E. click view>source). Look at the meta
tags, keywords in the page, keyword density and weight,
how they are placed in the page and look at the alt
tags.
-
Check
the link popularity. Hopefully you have the Google toolbar,
use it to check the backlinks. There also are many link
popularity tools online that you can use.
-
Check
out the url, folder and page name. Are they using keywords
in any of them?
Use
this information to help improve your own rankings. When
checking backlinks through Google, you can find the places
that traded links with your competition. Go submit your
site there.
There
are many tools online that you can use to analyze your competitors.
Finding out who is linking to your competition can be a
valuable asset.
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Over
The Mark was created for the sole purpose to increase revenues
for their clients. It is the focus of Over The Mark to market
our clients products or services online and off. Over The Mark
has over 6 years experience in online sales, search engine optimization
and online market. . We also have over 15 years of offline marketing.